Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to purchasing display ad placements. In this dynamic process, multiple advertisers rapidly place bids for ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensuring that their campaign is displayed to a

Banner ads are a ubiquitous form of online advertising that appear on internet sites. They come in a variety of sizes, from small, rectangular layouts to larger, standout formats. Banner ads can be interactive, and they often feature images along with copy. Their primary purpose is to attract user interest and drive traffic to a specific landing p

Interstitial ads showcase themselves between content on a webpage, grabbing user sight. They offer a potent way to connect your target visitors, driving traffic. By intelligently inserting interstitial ads, you can effectively improve your campaign's results. Design compelling ad content that engage user curiosity. Target your ideal audience to m

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to pinpoint malicious actors who manipulate systems for financial gain. A side-by-side comparison of legitimate traffic versus fraudulent activity can be invaluable in